In February 2013, US President Barack Obama used his State of the Union address to announce the opening of negotiations for a comprehensive free trade and investment agreement between the United States and the European Union. The first round of negotiations, which took place in July of the same year, was the realization of a dream that the economic lobbyists of the transatlantic economic dialogue, which had insisted since the 1990s for a free trade agreement between the EU and the United States, had long been achieved. Nevertheless, the Transatlantic Trade and Investment Partnership (TTIP) is more ambitious than any previous trade agreement, covering a wide range of topics, in order to reorganize the social and economic landscape on both sides of the Atlantic for the benefit of capital. The European Union and the United States have the largest bilateral trade and investment relations and the most integrated economic relations in the world. The trade agreements between the United States and the EU, which are far removed, even if Biden occupies the White House in 2021, a new president may not one day mean a new day in trade relations between the United States and its main trading partner, the EU. Karel De Gucht responded to the criticisms made in a Guardian article in December 2013 with these words: « The Commission has regularly consulted in writing and personally a wide range of civil society organisations, and our last meeting brought together 350 participants from trade unions, NGOs and businesses, and that « no agreement will become law until it is examined and signed in depth by the European Parliament and 29 democratically elected national governments – the US government and 28 in the Council of the EU. » 136] The European Business Observatory (quoted in the guardian`s original article) had, however, pointed out, on the basis of a request for freedom of information, that « more than 93% of the Commission`s meetings with stakeholders took place during the preparation of negotiations with large capitalist companies ». They described the sectoral meetings as « on EU preparations for trade negotiations » and as a « meeting on information policy after discussions begin. »  TTIP is seeking a formal agreement that would « liberalize one-third of world trade » and, according to supporters, create millions of new paid jobs.  « Given that tariffs between the United States and the European Union are already low, the London-based Centre for Economic Policy Research estimates that 80% of the potential economic benefits of the TTIP agreement depend on reducing the double conflicts between EU and US rules on these and other regulatory issues, ranging from food safety to cars. »  A successful strategy (according to Thomas Bollyky of the Council on Foreign Relations and Anu Bradford of Columbia Law School) will focus on areas of activity where transatlantic trade laws and local regulations can often overlap, among other things. B pharmaceutical, agricultural and financial exchanges.  This ensures that the United States and Europe remain « standard producers and not standard takers » in the global economy, and will then ensure that producers around the world continue to tend to adopt common standards between the United States and the EU.  « Europeans have reported a lack of interest in something global in the commercial area, » said Bill Reinsch, senior advisor at the Center for Strategic and International Studies, in an interview.